From a 1BHK in Mumbai to ₹47.41 Crore — The Unfolding of India’s Vegan Fashion Icon, Zouk.

Every Indian startup has a story.
But Zouk? It has a soul. 💚

Every founder chase opportunity.
But in 2016, Disha Singh chased purpose.

From a small Mumbai corner, Disha and Pradeep Krishnakumar built Zouk — a vegan, vibrant D2C brand blending handloom heritage with modern ambition.

🌱 The Beginning — A Dream Stitched in a Mumbai Apartment

It all started small.
No big factory. No marketing team. No investors.

Zouk was born when Disha Singh, during her MBA at IIM Ahmedabad, visited Kutch, Gujarat and realized that India’s beautiful handicrafts didn’t fit modern lifestyles.

With passion for Indian handlooms, Disha and Pradeep Krishnakumar invested their savings, spent days in Mumbai’s markets sourcing Ikat, Jute, and Handloom fabrics, crafting 20–25 laptop bag prototypes and testing them at a local flea market.

Zouk’s prints blend India’s cultural heritage — from southern weaves to northern motifs — with collections like Mughal Motif, Ikat GreRed, and Royal Indian Peacock, crafted using handcrafted fabrics and vegan leather- loved by both men and women.

Every bag they made was a story from the heritage of India — crafted by Indian hands, for modern Indian hearts.

That humble experiment became the first chapter of Zouk’s journey. 🌿

Soon they started Facing high acquisition costs, Zouk turned its community into its campaign, using real stories and voices to build a loyal tribe for ethical, made-in-India fashion.

🚀 When Purpose Found Its People

By 2019, Zouk scaled beyond Mumbai, expanding artisan networks and supply chains while winning over India’s conscious consumers.

In 2020, while many paused, Zouk pivoted — amplifying its “100% Vegan. 100% Indian.” message, expanding from bags to wallets and luggage, and showcasing at 50+ exhibitions nationwide.

Zouk built its identity with eco-friendly packaging and an “Indian classic” aesthetic. As demand grew, it scaled sustainably through women-led teams, ethical suppliers, and digitized artisan workflows.

💼 The Leap from Brand to Movement

In 2022, Zouk rose above fast fashion with vegan bags and accessories that blended modern style with Indian roots, opening its first flagship store at Nexus Seawoods, Navi Mumbai.

 The milestone moment:

📈 By 2023, Zouk partnered with 800+ artisans nationwide, doubled its revenue to ₹47.41 crore, and named Sara Ali Khan its first brand ambassador. That year’s customer celebration turned fans into models, reflecting Zouk’s modern, ethical, and proudly Indian spirit.

Facing global giants, Zouk stood out with its unbeatable strength — Indianness, where every stitch told a story and every pattern carried pride.

💫 The Scaling of a Belief

In 2024, Zouk partnered with Kalyani Priyadarshan, who embodied its vision of timeless, proudly Indian, 100% vegan fashion.

By 2025, with 12 lakh customers and 50+ offline stores, Zouk is racing toward the ₹100 crore mark.

That year, Kriti Sanon joined as brand ambassador, echoing its modern-Indian spirit — proving the mission hasn’t changed, only the momentum.

❤️ The Legacy They’re Carrying Forward

Zouk built more than a brand — it built a belief that Indian culture can be modern and sustainable.

From a 1BHK in Mumbai to ₹47.41 crore, its purpose turned into success.

💡 Built to Grow, Not Burn

Across 9 years, Zouk kept growing because:
· Craft built authenticity.
· Storytelling built identity.
· Vegan values built purpose.
· Community built trust.
· Omnichannel built scale.
· Reinvention built longevity.